How TO ADVERTISE Your Music More Effectively
Knowing how to advertise your music is considered to be THE most important thing that can be done for your music business and your music career as a whole. You know it’s something that must be handled and if you’re not making efforts to learn how to market your music better then you should know that, at the minimum, nothing serious will ever happen in your music business career.
The first thing to consider is whether or not you’re currently managing the standard elements of a highly effective music marketing campaign.
What do After all by this?
To begin it’s important to assess where you’re at right now and determine if you know and understand exactly what the basic components of a highly effective music marketing campaign are? Let’s face it, in the event that you plan on creating a name for yourself in the music industry it’s important to realize you’ll be investing a great deal of your personal time and money into your music career. If you are certain your absolute goal is to mold your music talents right into a true “music business” and you have no doubts about the career path you’ve chosen… then you’ll want to be as efficient and productive since you can possibly be.
Most indie bands and musicians whether from the Rock, HIPHOP, Folk or any genre for example, tend to work on only one or two of the three essential requirements of effective music marketing. For example most musicians are great at connecting with audiences. What with Facebook, Instagram, Twitter and YouTube in the mix, communications have become stupid simple for today’s musician.
On the other hand, asking for the sale is occasionally handled effectively but is commonly approached hap-hazardly and without a formula or the necessary accompanying awareness campaigns. This lack-luster approach will dampen the efforts of even the hardest working bands and musicians in the market. Unfortunately, applying only one or even two of the key components without the essential third element in a music advertising campaign won’t generate maximum returns for enough time invested. This just isn’t how to market music effectively.
Don’t get me wrong, getting your name out there and partaking in conversations with fans could be cool, even self gratifying and it’s really much better than not doing some thing, but imagine how much more effective you’d be if you visited work on most of these essential marketing areas of your music business armed with a formula and a pin-point focused purpose.
The Solution To Ineffective Music Marketing
The bottom line is that when you break down the intricacies on how to market your music effectively, it becomes apparent that as a musician, it’s important to discipline yourself to concentrate on the elements which are most productive for the music business growth. Broken down in an easy to follow process these elements of music marketing and music promotion essentially consist of a 3 step formula:
Step #1 – Create Awareness: Find an audience who appreciates your music style, your sound as well as your identity. Take the steps necessary to communicate your musical message to them. All you do should create an awareness for you as well as your music all the time. Approach this with precision and a firm direction and your music business foundation will undoubtedly be solidified for years to come.
Step #2 – Connect to Your Audience: I mentioned earlier how stupid simple it is to connect with fans today. Instagram, Facebook, Twitter, YouTube and the many other online “hangouts” get this to process a breeze. Once you have laid the initial groundwork and you’ve made your audience aware of exactly what you have to offer, focus on maintaining those important on-going relationships together with your fans, the media and the all important music business contacts you collect on the way. Your fans and contacts want to know that you’re for real. That you care about them. That you’re here for the long-haul. Making connections with them and keeping them involved with your growth process will ensure this happens for you personally.
Step #3 – Sell Your Stuff (Ask for the sale): This one is vital. Unless you have products to sell… you do not have a music business. Working to create a steady, consistent cashflow for your music business is paramount to your long-term success. Entice fans to invest their money and buy your stuff and the others of your music marketing processes will flow and flourish so much easier.
Yes! It’s Easier Said Than Done
I recognize that it’s easier to talk about these exact things than it is to make them happen in your career but this is exactly what the music business is about so incorporating these procedures into your music business campaign is crucial, or you merely won’t last long enough to make dent in the music world.
And that’s not what we want for your music career… is it?
Again, it could seem easy enough to map these exact things out on paper but the truth is that a lot of bands and musicians will find a hundred and one methods to screw this up.
You’ll either spend too much time on creating awareness and connecting together with your audience but then fail to ask for the sale. Or you’ll ask for the sale way to often and just forget about connecting with your people. I mentioned earlier that it’s cool to obtain all gung-ho, get busy, and at once out there and execute a bunch of music marketing, but if you’re not touching all three components of this process on how to market music, then you’re missing the boat and much more importantly… you’re fans will not be “feeling” your vibe. They just won’t connect with you on a deeper level. Without connection, there’s no sales and without sales, you don’t have a music business.
Don’t Fall Into the Marketing Music Business Trap
You’ve seen them. They’re everywhere. Lame press releases that musicians love to send out nowadays. These pr announcements are posted and delivered to my inbox on a daily basis with headlines like: “Johnny Come Lately, the most recent Album Release from the 123 How To Rock & Roll Band”. Go ahead… admit it. You’ve probably sent out something like this yourself at one time or another.
Unfortunately there are some problems with this spray and pray technique that’ll be blatantly obvious when you stack up a headline such as this against my 3 step process. Start to see the press release handles the “Creating Awareness” aspect and also touches lightly on the “Selling Your Stuff” step but it does not connect and that my friend is a no no. NFT It’s 100% self interested and sadly, it will fail every time it’s used.
Fans and media see right through this. All of the band wants may be the money. For a few unknown reason the band is expecting us to head on over to the link contained in their press release and click on the buy button. But where’s the connection? What about the awareness we are in need of BEFORE they ask for the sale?
How TO ADVERTISE Your Music More Effectively